Is It Time To Update Your Businesses CMS?
Many businesses aren't getting the full potential out of their website's CMS.
Over the last two years, we have seen more and more marketing budgets being put under pressure or even on hold, but it's been more important than ever to account for the investment of all marketing solutions especially technology options.
There's a lot of wasted potential when it comes to how the average marketer is incorporating their current tech options within their marketing strategy. As you and your team turn your direction to the new year and strategise your existing content, it's a great possibility that your CMS may prevent you from achieving the best results.
Consider how to improve your core solutions including your CMS and how it possibly enables or hinders your ability to execute your online strategy. Taking time to review the suitability and updating or changing it is a really important decision altogether.
Finding the right CMS that fits your requirements is a crucial decision. Reviewing your CMS may result in finding that it doesn't currently suit your business goals. Your current system may be too high maintenance or limiting to meet future goals and with so many options available, it's easy to stick with the current. Migrating to a CMS that has been decided upon as a direct result of your business drivers can completely transform how your website is used and improved.
Understanding that certain systems are in place for specific businesses means finding the right option for your business is simpler, for example considering Shopify as a platform for an e-commerce brand will suit better than options like Wix when it comes to optimal functionality.
Your current CMS may also be too simple for your structure and if you're finding more and more that your current system is slowing down your site, then it might be time for an upgrade. Platforms like WordPress are known to overcomplicate their backends with so many plugins and features meaning that it might be doing more harm than good to your site.
Finding a CMS that is actively maintained over old systems means there is less vulnerability and less chance of being hacked.
As an agency, we work with our clients to offer them the best solutions out there, including our very own Nimble CMS that allow users to easily adjust their content online.
If your business is currently in the process of updating your CMS for a more efficient alternative, then our development team are on hand to offer insight to find a solution to suit your business.