New Year, New Goals: Entering 2022 & Beyond
In our blogs, we often discuss some of the exciting projects our team have been a part of or explore more of the interesting points when it comes to tech. But we thought we'd start the year with something a little bit different and chat a bit about the happenings of the previous year and our goals for 2022 and beyond.
Last year saw a lot of highs, but like any year, there were some challenges along the way. We went into 2021 with the ongoing pandemic and saw us greet the new year with the UK's third lockdown.
During this time, we were able to refine our goals for Barr Media and reflect on where we wanted to be in the future. We wanted to transition the business from being a digital marketing agency into a tech agency which would allow us to grow and work with even more businesses.
Throughout the year, we were also able to collaborate with some very exciting brands and as part of an agency you get to meet people from all walks of life and find out what they are doing in the business world.
As 2021 has drawn to a close, we thought it would be a great opportunity to look back at what we achieved across the year.
January:
We started the year off by beginning to build the now current Barr Media website and updating the overall design to the user's overall flow of the site. We also pinpointed what content we wanted to show to promote all the areas of the business.
We also continued collaborating with Petroc College and Innovate UK on our Learn Platform that would support small businesses when it comes to social media!
February:
We worked heavily on Hubinto, a huge project building the first property social network. Not only is it technologically innovative, but the designs are beautiful too.
We also started on some new client website work as well as helping grow their businesses using tools like paid ads. It was also a very busy month for us in terms of prospecting and getting lots of new clients like Encompass as the year was still fresh.
March:
In March we were able to release Truffle v0.8 (but it's changed so much since then!) We also began working on the website for Odyssey Innovation, an incredible brand pioneering the circular economy, completing their sitemap, building out the wireframes and embarking on the designs.
April:
We continued with the tech development work in April by bringing the new designs for our Learn Platform to life and continuing with the build of Hubinto, working on some innovative new tools to help estate agents find prospects, pitch to them and close them as clients in an impressive, automatic and authentic-looking way.
May:
Over May we began working with Rob from Treefrog Carpentry to create a new contemporary business that sold amazingly crafted tables and that reflected the values for his craft. From liaising with Rob we were able to name the new business ‘Yaffle & Bosk’ and create the branding too including a primary logo, sub-marks, colour-ways and more.
May also marked the month that we saw our latest website go live, with a fresh design and colours that would really speak to our audience!
June:
In June we were making progress and planning for Truffle v1.0 to go live by creating the brand strategy, testing the platform and beginning some initial marketing efforts.
July:
This month saw us reach a great milestone in terms of Truffle as our development team were able to release v1.0 with lots of exciting features and the major functions of the platform all complete.
We also had a great summer content creation project capturing all the top places to live in the county as we worked on content for Hubinto's marketing landing pages.
August:
Over August, we edited the content captured over July for Hubinto's landing pages and start incorporating them into the design and content for the platform. This was wicked as we got to see lots of the final front-end content really coming together.
We also began capturing content for Curious Rose, taking photos of their products which they could use for their winter campaign for their online marketing.
September:
September was a very exciting month for us as we began working with some new clients on some big projects! Our team also began the preparation for Truffle's v1.1 release with lots more exciting features being implemented.
October:
A very busy month for us in terms of web projects! We started the month by implementing Truffle's latest platform designs headed up by our lovely Tab. Our team wanted a brand that would show off the fun, easy to use vision we have for Truffle.
Our tech team also began processing over 26 million property data records for Hubinto’s 'big data' powered map!
November:
November was a very exciting month for meeting with new businesses. Our tech team were also very busy prepping the sitemap and prototype for Taw Tech, another innovative and modern manufacturing business working out of Barnstaple. We’ve yet to release the website, however, it’s coming very soon. We also began the research for implementing e-commerce features into Truffle (something we are hoping to see go live over this year!)
December:
We had a very exciting photoshoot for Taylored Campervans where we were able to take out one of their campers around Devon to photograph. We’re also actively working on their website, improving the experience, traffic and more! We’re so excited to see what’s in store for these guys in 2022!
We are very excited for what the new year holds and are currently planning for what looks like a very busy year already! Here are just some of our main goals for 2022:
- To work with even more exciting brands.
- To release even more features including implementing an E-commerce store on our Truffle platform.
- To grow our business and partner with other agencies from around the UK.
- To release Learn so that everyone is able to use the platform.
If you would like to work with us over this coming year or please feel free to get in touch via our enquiry form!
Until then, we'll catch you guys over in our next blog!
The Barr Media Team