Black Door Stays | Branding | Case Study

Black Door

Stays

BRANDING & DESIGN

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Credits

Tabatha Parry

DESIGNER

Matthew Spence

TECH LEAD

Being new to online marketing, Black Door Stays needed a fresh new look to go alongside their soon to be released online presence.

"We want to show you that staying with us is more of an experience rather than just a 'roof over your head'. We pride ourselves in knowing the local areas and look forward to sharing with you all the best that our home from homes has to offer."

REDESIGN AND RE-ENVISION FOR THE BRANDING OF BLACK DOOR STAYS

Highlighting brand values

Working with the team and learning more about the company's goals and ideas, we defined the below keywords that highlighted the key values that would always be in mind and would convey through the branding.

Modern
Unique
Flexible
Quality
Simple
Welcoming
Professional

With these keywords in mind and further discussions, the plan was to create branding that would catch the eye of likeminded individuals. Be fresh and innovative as well as approachable and warm. It would exude a sense of professionalism and trust to reflect the services and time commitment Black Door Stays wanted to offer.

Liaising closely with the client and shortlisting 3 variants, the company selected this final logo style to bear their brand.

This logo cleverly and subtly emphasises the company name by turning the "L" of the word "black" into an open door. The font is clean and minimal which works well with the warm and homely colour palette.

This new branding for Black Door Stays gives the direction and image that Black Door Stays deserves, putting the company in the perfect position to begin building and growing their online presence. Branding was only the beginning.